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About Luckys Wild Pub 2

In a separate case, the ASA examined display advertising for White Hat Gaming’s Casimba and The Grand Ivy Casino brands, which had appeared on HLTV.org – a specialist Counter-Strike 2 e-sports website – in March 2026.

Two banner ads promoted a “100% match bonus up to £100 on 1st deposit” and displayed the mandatory 18+ logo. The ads appeared alongside live match coverage featuring betting odds and sponsor logos, including a link to Casimba’s website. 

A complaint suggested that such placements were inappropriately targeted at under-18s.

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“The day after that I won €150,000 – and lost that too.” That was the point at which he decided something had to change. “I thought to myself: This has gone too far.”

Madsen eventually sought help. His parents supported him and, at one point, took control of his finances. “It was embarrassing, but it was necessary,” he says.

The experience led the tech-savvy Dane to create Spilfri.nu, a blocking and support service for people experiencing gambling problems. The service is free for users, while supporters can pay a monthly fee to help monitor their progress. The service also extends to schools and educational institutions that want to ensure their students are not tempted by gambling when they are supposed to be studying.

About Luckys Wild Pub 2

“There should be, in my opinion, a review of the whole ISC or consumption tax framework and find a kind of alignment or a better way to get an income in terms of taxes, but that should be balanced in order to avoid the disruption of businesses and a migration of customers to the illegal market.”

Atucha warns there is a tipping point where higher taxes can undermine channelisation, citing the UK and Germany as important case studies.

“I sometimes wish regulators would look at other cases,” he adds. “I mean, what happened in Germany, what’s happening in the UK.”