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“Now, having said that, we’ve also been in a low sportsbook activity environment during July when most football leagues have been closed. But we have that underlying improvement in momentum, and we continue that now throughout the rest of the year.”
Beyond SunBet’s growth, another highlight of Sun International’s H1 was a return to growth for its land-based casino segment, for the first time in three years.
Revenue from land-based casinos increased 1.5% to R3.42 billion, while Sun International’s market share in South Africa grew 2.3% to 49%.
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This was due to its partnership with Hard Rock Bet in Florida, and the strength of its games powered by Past Motor Racing (PMR). These are expected to normalise in subsequent quarters.
North America continues to be a strong and prominent region for Playtech. US general manager Jonathan Doubilet told iGB’s sister publication GGB in June that it had exceeded its expectations in the region.
Latin America revenue also continued to grow during the six-month period – up 29% to €100 million – driven by customer acquisition from the World Cup in both Mexico and Colombia.
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The sheer scale of pachinko underscores Japan’s complex relationship with gambling. Valued at around $130 billion in 2020, the industry represented roughly 2.5% of Japan’s GDP, highlighting its significant place in the country’s leisure economy.
Developers could absolutely take away lessons on entertainment and engaging the local audience from this longstanding tradition.
Perhaps casinos in Japan could be more slot-heavy, suggests Leckert. “It’s obvious that, culturally, the Japanese have enjoyed playing these machines. Slots might be more successful in Japan than in Macau or Singapore.”
