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How to play Hook Em Up Frenzy
The Monday Powerball drawing had players competing for a jackpot of $314 million with a cash value of $133.8 million. In order to win, players had to correctly match all six winning numbers. The white winning numbers for the September 21 drawing were 2, 7, 9, 17, and 58. The red Powerball, on the other hand, was 20, while the Power Play multiplier stood at 2x.
Unfortunately, a jackpot win did not occur, although the game continued to award smaller prizes to players across the US and UK. As mentioned, a second Match 5 win happened in the UK, where a lucky player succeeded in matching all five winning numbers to redeem a $1 million payout. The drawing did not have a Match 5 + Power Play win of $2 million.
At the same time, 14 players matched four white numbers plus the Powerball, which netted them tier three prizes. As a result, 8 players won $50,000 each, while the remaining 6 took home $100,000 each instead, thanks to Power Play.
About Hook Em Up Frenzy
Eilers & Krejcik Gaming (EKG) estimates that bettors will plunk down $40.5 billion on the NFL this season through regulated channels. Traditional sportsbooks are projected to capture $31.7 billion of that total, compared to a handle analog of $8.4 billion for prediction markets—a 79% to 21% split in favor of legacy operators.
Handle analog is a metric used as a cleaner comparison between sportsbooks and prediction markets because the latter’s volume doesn’t compare evenly with sportsbook handle.
Based on its projections, EKG sees the overall sports wagering industry growing 8% year-over-year, outpacing the current baseline growth rate of 5% (a figure that strips out temporary boosts from the 2026 World Cup).
What is Hook Em Up Frenzy?
Mexico is one of the NFL’s most important markets outside the United States and a core market for Codere Online.
It remained Codere Online’s largest market in Q2, generating €36.1 million in NGR, a 24% year-on-year rise. Chief Executive Aviv Sher said the company would continue investing as the market grows more competitive.
In an April interview with iGB, Sher reflected on the challenges of regulatory uncertainty in Mexico